top of page
PikeHill Hero2.png

What do customers see when they look at you?

Many technology companies possess excellent products and smart engineers. Yet, it sometimes proves difficult to make clear why customers should choose them specifically.

 

I speak with clients, sales, and product management and quickly map out where customer value is being lost and where commercial opportunities lie. This rapidly provides insight into where customer value is being lost and which improvements will have an immediate impact.

The Positioning QuickScan, this is how it works

Intake

Together, we discuss your market, customers, products, and commercial challenges.

 

Result

A clear picture of the key issues.

Interviews

I am speaking with:

  • 3 customers

  • 2 sales associates

  • 1 product manager

 

Via online conversations of approximately 40 minutes.

 

Result

Insight into differences between internal assumptions and external perception.

Analysis

I am investigating:

  • The experienced customer value

  • Positioning

  • Messaging

  • Commercial opportunities

  • Distinctiveness

Result

A clearer picture of where opportunities and bottlenecks lie.

Advice

Personal feedback with concrete recommendations.

Result

  • Key insights

  • Blind spots

  • Commercial opportunities

  • 3 concrete improvement actions

  • Practical advice report

What are the benefits?

  • More differentiation in the market

  • A sharper value proposition

  • Better alignment between sales and marketing

  • Less focus on price

  • Concrete improvement actions

Who is this for?

Technology companies with complex products

When technology is stronger than the commercial story.

 

Teams that want to sharpen their positioning

When distinction is insufficiently visible.

 

Companies that want to grow faster

When customers do not yet sufficiently see the added value.

Investment

Positioning QuickScan

€1,950 excl. VAT

  • Fixed price. No surprises.

  • Includes intake, interviews, analysis, advisory report, and feedback.

  • Completed within 3 weeks.

Why Pike Hill?

Years of experience in international B2B high-tech environments. I help technology companies translate complex products into clear customer value.

20+

  • Understands both technology and commerce

  • Speaks the language of engineers, sales, and MT

  • Strategy and execution

  • Fresh external perspective

Koffie.png

Shall we have coffee?

I enjoy listening to your story. Just over a cup of coffee. Without obligation, but often with new insights.

bottom of page