Kelvin Hagebeuk

After more than twenty years in international technology companies, the same thing struck me time and again. Many organizations possess excellent products, smart and skilled engineers, and strong technology. Yet, it sometimes proves difficult to make clear why customers should choose them specifically. Sales tells one story. Marketing tells a slightly different one. Product management knows all the details, while customers primarily see a list of features.

 

I have witnessed this firsthand in the world of industrial automation, sensor technology, and electronics. From preparing product launches and positioning issues to sales enablement projects aimed at commercial growth, the same question kept coming back:

 

How do you translate complex technology into a story that customers understand and appreciate?

 

That is why I started PikeHill.

 

I help technology companies identify their distinctive value and articulate it more sharply, simply, and convincingly. This is based on years of practical experience in complex B2B environments.

 

Why clients hire me

✓ I grasp complex technology quickly and enjoy discussing it with clients.
✓ I speak the language of engineers, sales, and management
✓ I combine strategy with execution
✓ I bring a fresh external perspective
✓ Always with a focus on results.

 

From complex technology to customer value, with PikeHill I support technology companies that need a stronger value proposition and sharper positioning, or Interim Product Marketing support.

 

What I stand for

• Pleasant personal contact

• Putting customer value first

• Making complex technology simple

• Practical solutions over thick reports

• Working together based on trust

• Result-oriented work with an eye for people

 

Whether it involves a quick Positioning QuickScan, an interim product marketing assignment, or commercial support: I help technology companies convey their story clearly and convincingly.